JOB TITLE: Director of Sales and Marketing
STATUS: Exempt
DEPARTMENT: Sales
REPORTS TO: President
JOB SUMMARY: Directs and manages Marketing, Sales, and Customer Service activities of organization by performing the following duties and responsibilities.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
• Develops and implements both national and international strategic sales plans to accomplish corporate goals.
• Creates new markets for products through profitable innovative marketing promotions.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed expansion.
• Provides market analysis to determine customer needs, price schedules, and discount rates.
• Monitors and evaluates the activities and products of the competition.
• Directs and mentors inside sales and customer service team to achieve optimum customer service while increasing sales and profitability.
• Directs channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Directs product simplification and standardization to eliminate unprofitable items from sales line.
• Devises new ways of developing public interest in our water filtration systems and filters.
• Directs sales forecasting activities and sets performance goals accordingly.
• Develops and updates monthly, quarterly, yearly, and two-year forecasts for each product group.
• Responsible for meeting or exceeding forecasted sales goals.
• Represents company at trade association meetings to promote product.
• Analyzes sales statistics to formulate policy and assist dealers in promoting sales.
• Interfaces routinely with Engineering staff: Stays current with all developments of codes, rules and laws concerning product performance claims.
• Advises dealers, distributors, and clients concerning sales and advertising techniques.
• Delivers sales presentations to key clients in coordination with sales representatives.
• Meets with key clients, assisting sales representative where applicable with maintaining relationships, negotiating and closing deals.
• Works with our customers to get the best visual display of our products on their shelves.
• Follows up on all potential customer acquisitions.
• Develop advertising and packaging appearance for new products to appeal to the public.
• Works with advertising agencies to promote products as conspicuously as possible.
• Coordinates liaison between sales department and other company units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Responsible for maintaining accounts receivable and developing strategies for collecting past due accounts.
• Assists other departments within the organization to prepare manuals and technical publications.
• Recommends budget, expenditures and appropriations for research and development work.
• Assigns sales territory to sales representatives.
• Directs staffing, training, and performance evaluations to develop and control sales program.
• Develops where required and maintains and enforces all sales processes.
• Participates as a team member involving all product design and document change related issues.
• Cross trains in existing sales processes and new sales processes
• Other duties and responsibilities may be assigned.
• Extensive Travel is required: Trade shows, training meetings, sales meetings, sales calls, Domestic and International are required, must be ready, willing, and able to travel at any time, almost anywhere. Valid Passport
SUPERVISORY RESPONSIBILITIES:
• Supervises sales personnel, product representatives and Customer Services Personnel. Develops methods to evaluate the performance of all employees and sales representatives.
QUALIFICATIONS:
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION AND/OR EXPERIENCE:
• Master’s degree (M.A.) in Business Marketing or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS:
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information to top management, public groups, and/or boards of directors.
MATHEMATICAL SKILLS:
• Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to calculate margins.
• Metric conversions
COMPUTER SKILLS:
• Ability to work effectively with Microsoft Outlook, Excel, Word, PowerPoint, Salesforce and Syspro.
REASONING ABILITY:
• Ability to define problems, collect data, establish facts, and draw valid
conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
JOB PERFORMANCE STANDARDS:
1. Creates and implements plans to attain sales goals.
2. Provides manufacturing with accurate forecasts and variance reports on a quarterly basis by product and territory.
3. Attains targeted profit margins and product mix goals.
4. Develops new product markets for products.
5. Evaluates and coordinates new markets and development plans to introduce products for market entry.
6. Maintains, develops, and strengthens all distribution channels.
7. Ensures subordinates perform to identified standards.
8. Does not exceed the allowed number of absences as defined in the employee policy manual.
9. Exhibits flexibility/willingness to learn new technologies/techniques, and new processes.
10. Exhibits ability to apply new processes.
11. Communicates exceptionally well.
12. Follows up to completion of all projects.